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Channel: Marketing Mythos by Steve Poppeobesity
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Let’s get over on overeating.

Obesity is an epidemic. Americans and many Europeans continue to over-eat even though they know it’s not good for them. Like the experimental rats that continue to ingest cocaine until they die, many...

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Think Bigger.

The Center for Disease Control and Prevention estimates that 1 in 3 American adults is obese. Excuse the pun, but that’s a huge market.  Are airlines doing anything about it?  Yep, seatbelt extenders....

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Eating Right is Big Business.

You can tell the vitality of a marketing category by its advertising — and right now the retail grocery business is heating up.  With 17 percent of all US adolescents obese and the likelihood that for...

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Purple Carrot’s Latest Hire

Mark Bittman makes my mouth water. As a New York Times critic he excited the food world for many years. It was just announced he’s moving to start-up Purple Carrot as content creator. In this case the...

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